Cadbury Pakistan Day Dynamic Richmedia Campaign
Project Details
Description
I created an innovative Richmedia project for Cadbury, which was the first of its kind. This banner allowed users to input text, share on social media, and download the image using in-banner features, blending creativity with technical complexity. Collaborating closely with a skilled digital marketing team, I transformed their vision into a reality.
Challenges:
Interactive Banner Features: Developing a Dynamic Richmedia banner that allows users to input text, share on social media, and download the image presented significant technical challenges. The integration required advanced scripting to handle user inputs dynamically and ensure seamless interaction with social media platforms.
Real-time Processing: Implementing real-time text input and image generation within the banner required sophisticated data processing and optimization to maintain performance and responsiveness.
Cross-Platform Compatibility: Ensuring that the banner functioned flawlessly across various devices and browsers involved meticulous testing and adjustments to handle different environments effectively.
First of Its Kind: This project was a pioneering effort, being the first of its kind to incorporate such interactive features into a banner, setting a new benchmark in the industry.
This project demonstrated my ability to tackle complex technical requirements and deliver an innovative solution that enhances user engagement through interactive features.
Stack
PHP, JavaScript, jQuery, CSS3, HTML5, Image Processing, Facebook Share
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Start Date:
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Completion:
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Client:
Mondelez -
Location:
Karachi, Pakistan
