Apple’s Big Move: Rumored OpenAI Investment Signals a Shift in Strategy
- 2024-09-03 (2 months ago) |
- Syed Shahzaib |
- Tech News
Apple’s Rare Investment in Startups Apple has always been very choosy when investing in companies, So, when news broke that the company is reportedly in talks to invest in OpenAI, it caught everyone’s attention. According to a report from The Wall Street Journal, Apple is expected to participate in OpenAI’s latest fundraising round, which is being led by venture capital firm Thrive Capital. This investment round could push OpenAI’s valuation over $100 billion. Apple analyst Mark Gurman also mentioned that Nvidia and Microsoft are expected to join the round, making this a high-stakes game involving three of the most valuable tech companies in the world.
What’s Behind Apple’s Interest in OpenAI Investment?
Microsoft has been investing in AI For years now. Being a major player in the AI field, Microsoft has invested $13 billion in OpenAI since 2019. This partnership has allowed Microsoft to gain exclusive access to OpenAI’s language models, which they’ve integrated into their own AI-powered tools and features. However, that exclusivity seems to be ending as Apple now eyes its own OpenAI investment.
During Apple’s Worldwide Developers Conference (WWDC) in June, the company announced a partnership with OpenAI to integrate ChatGPT features into the upcoming iOS 18 update. While some Apple Intelligence features are already in beta, the ChatGPT integration is still under wraps. Apple’s move into AI has been slow, especially compared to other tech giants, but this partnership with OpenAI marks a significant step forward.
The Future of AI at Apple
Apple’s AI ambitions don’t stop with OpenAI. Apple is reportedly exploring partnerships with other tech giant like Google, Meta, and Anthropic to offer a variety of AI models to end-user on their devices. But Apple’s potential OpenAI investment is particularly noteworthy. It not only strengthens the relationship between the two companies but also signals Apple’s deeper commitment to AI, an area where it has been relatively quiet until now.
The blacksmith knows the shine of gold
As we look forward to Apple’s September event , which usually highlights hardware like the new iPhone, Apple Watch, and AirPods, there’s a chance we might also hear more about Apple’s AI plans. With the event set for September 9 , we won’t have to wait long to see if Apple’s rumored OpenAI investment becomes official and what that means for the future of AI on Apple devices.
